Vice President of Marketing
If You Care® / Source Atlantique, Inc.
Since 2015, Charlotte Abella has been Vice President of Marketing for Source Atlantique Inc., one of the largest specialty foods importers in the country. At Source Atlantique, Abella works with specialty food brands in developing and implementing shopper marketing and consumer digital and social media programs.
In addition, Abella has overall responsibility for the brand If You Care, a complete line of environment-friendly kitchen and household products carefully and deliberately crafted to have the least environmental impact and the lightest carbon footprint possible, while at the same time, delivering to the consumer, the highest quality and most effective results.
Abella started with the brand in 2004 when she first worked at Source Atlantique, with just a handful of items and now, If You Care is the leader in pushing the limits of environmental and social responsibility in its categories, featuring over 40 products. She oversees brand management, new product development, supplier relations, and export sales. If You Care has consistently grown double-digits in the past 10 years and is now distributed in over 30 countries as a result of her efforts.
If You Care has been prominently featured in national media such as Martha Stewart Living, Clean Eating, Rachael Ray, PBS Shows Moveable Feast and Martha Bakes and has also received international press in media outlets in the UK, Ireland, Scandinavia, and Germany to name a few.
Prior to her current position at Source Atlantique, Abella held a variety of marketing and communications roles outside the food industry. Her most recent work was with Manhattan Chamber of Commerce, a not-for-profit organization dedicated to business development for small to-medium sized companies in New York City.
Abella was born and raised in the Philippines but was exposed to different cultures at a young age She lived in Singapore with her parents when she was a child and has traveled extensively on a global basis. She is most passionate about food, traveling, yoga, and the If You Care brand.