Sandra A. Kenoff
President/Chief Executive Officer
Girl Scouts of Northern New Jersey
Sandra A. Kenoff is President/CEO of Girl Scouts of Northern New Jersey.
Sandra A. Kenoff has been the proud President/CEO of Girl Scouts of Northern New Jersey (GSNNJ) since February 2022 and has been leading the organization through transformational change with a focus on ensuring that more girls in northern New Jersey can "find their voice." Sandra joined GSNNJ in 2018 as the Chief Development & Communications Officer, and has been an integral member of the organization’s executive leadership team, working diligently to ensure the council upholds the mission and core values of Girl Scouting.
Sandra is committed to increasing diversity, accessibility, and inclusion in Girl Scouting and to providing the best and most appropriate resources and facilities that will tap into the opportunities and meet the challenges of an advancing world. She is motivated to help each girl navigate today’s modern landscape and to achieve her life goals.
Prior to joining Girl Scouts of Northern New Jersey, Sandra served on the leadership team at the JCC of Central New Jersey, and on two non-profit Boards. Earlier in her career, Sandra honed her business skills through key account management roles at global advertising agencies such as J. Walter Thompson, Foote, Cone & Belding, and Grey Advertising leading marketing, advertising, and positioning for iconic brands including Slim-Fast Foods, Campbell's Soup, Dannon Yogurt, Trident gum, and V8. Her marketing expertise is leveraged nationally as she currently serves on the Girl Scouts of the USA’s Marketing Advisory Committee.
Sandra serves as a Director-at-Large on the University of Pittsburgh Alumni Association Board of Directors, is a member of the Panther Club, a Pitt Advocate, and is an active member of the New Jersey Pitt Alumni Club. She currently serves as an advisory member for the NJ4S - Bergen Hub, helping to support students and families and address the youth mental health crisis.
Sandra is a 2023 graduate of the LEAD Morris program through the
Morris County Chamber of Commerce. She is also a passionate alumnae of
Alpha Epsilon Phi National Sorority and believes very much in the
power of sisterhood.
In the News...
In an interview with Dennis C. Miller for the Visionary Leaders podcast (April 4, 2025), Sandra A. Kenoff, President and CEO of Girl Scouts of Northern New Jersey and Shanna Jafri, JD, Chair of the Board of Directors of Girl Scouts of Northern New Jersey, focused on The Importance of the Nonprofit CEO and Board Chair Relationship.
The Importance of the Nonprofit CEO and Board Chair Relationship
In honor of National Girl Scout Day (March 12, 2025), GSNNJ President/CEO Sandra A. Kenoff wrote the op-ed piece, "Accelerating Action: How Girl Scouts Are Leading the Next Generation of Changemakers." In it she celebrates our mission and invites our communities, businesses, and leaders to join us in the work of "investing in girls today for a stronger, more equitable world tomorrow." Read more of her inspiring article:
Accelerating Action: How Girl Scouts Are Leading the Next Generation of Changemakers
During Women's History Month (March 4, 2024), GSNNJ's President/CEO Sandra A. Kenoff discussed, "Leading with Heart: The Power of Authentic Women’s Leadership" in an interview with Authority Magazine. You can read the interview here:
Leading with Heart: Sandra Kenoff of Girl Scouts of Northern New Jersey On The Power of Authentic Women’s Leadership
In an inspiring podcast interview for "Your Future Starts Now" (March 3, 2024), our President/CEO Sandra A. Kenoff and host Gia Lacqua, a GSNNJ Board Member, discuss the importance of sisterhood, mentorship, and the evolution of women's empowerment in the business world. They delve into the progress made for women in business, opportunities that still exist, and the need for diverse leadership. Listen to the full episode on your favorite podcast platform or at the link below and join the movement towards rewriting the rules of success for high-achieving women.
The Power of Sisterhood: Empowering the Next Generation of Female Leaders
In an op-ed for TAPinto Wayne (Oct. 24, 2023), Sandra A. Kenoff, President/CEO of Girl Scouts of Northern New Jersey, announces some exciting plans for our council and discusses how they will transform Girl Scouting in northern New Jersey and bring the Girl Scout Leadership Experience to more girls. Read more about this good news:
Transforming Girl Scouting in Northern New Jersey
News12 New Jersey came out to Lake Rickabear Camp (July 28, 2023) to our Ribbon Cutting Ceremony opening the new Pickleball and Basketball courts, and celebrating the many recent upgrades made to the property. GSNNJ President/CEO Sandra A. Kenoff and our camp counselors were among those interviewed.
New Pickleball Facilities added to Kinnelon Girl Scout Camp
May is Menstrual Health Awareness Month, which includes Period Poverty
Awareness Week. GSNNJ President/CEO Sandra Kenoff, along with community
leaders from the YWCA Northern New Jersey and the Bergen County Food
Security Task Force, hosted “Equity for All: Period!”—a virtual
collaborative presentation (May 3, 2023) via Zoom.
View the recording on YouTube and learn about menstrual equity, the implications of period poverty in our community, and how you can take action. Hear from GSNNJ Girl Scouts about their Gold Award project work in this area and be inspired to lend your support by collecting supplies for Bergen County Food Pantries.
Equity for All: Period!
View the recording on YouTube and learn about menstrual equity, the implications of period poverty in our community, and how you can take action. Hear from GSNNJ Girl Scouts about their Gold Award project work in this area and be inspired to lend your support by collecting supplies for Bergen County Food Pantries.
Equity for All: Period!
GSNNJ President/CEO Sandra Kenoff was interviewed by Valley Bank for Women's History Month (April 6, 2023) about her personal career and path to Girl Scouts, and how the Girl Scout movement is serving today's girls in its mission. You can listen to the Valley Bank podcast here:
From Community to Cookies - What Valley and The Girl Scouts Have in Common
Our Girl Scout Birthday Party at American Dream mall (March 12, 2023) was so much fun! GSNNJ President/CEO Sandra Kenoff and our Media Girls spoke with Ali Reid of News 12 New Jersey about the event, our history, and the Girl Scout movement. Check out the news report:
111 years! Girl Scouts Celebrate Anniversary at American Dream Mall
Girl Scout Cadettes Madeline Dejager and Vera Murray and president and CEO of Girls Scouts of Northern New Jersey Sandra A. Kenoff discuss how the Girl Scouts sell cookies and why it’s important for people to buy them during a News12 New Jersey appearance with host Lauren Due. (Feb. 6, 2023)
News12 NJ Interview with Lauren Due
President/CEO Sandra A. Kenoff spoke with New Jersey 101.5 (Jan. 18, 2023), about our Girl Scout Cookie Program, the new Raspberry Rally flavor, and the life skills and business lessons girls learn in this financial literacy program. You can read the online version of her on-air interview on the New Jersey 101.5 website:
“Sister of the Thin Mint”: Girl Scouts’ New Cookie of the 2023 Season
GSNNJ President/CEO Sandra A. Kenoff, GSNNJ Media Girl Natalie, and fellow Girl Scout Gabby from Nassau County were interviewed by FOX Weather Channel (July 13, 2022), where they discussed some of Girl Scouts' new outdoor programming initiatives, including the Girl Scout Climate Challenge, Girl Scouts Love the Outdoors Challenge, and Girl Scouts Love State Parks Weekend. Check out these fun and informative programs:
Girl Scouts’ New Outdoor Programming Allows Girls to Benefit from Outdoor Experiences
In an op-ed for NJ Spotlight News (June 10, 2022), GSNNJ CEO Sandra Kenoff notes how Girl Scouts stays committed to educating girls about mental health challenges while providing support and resources to promote mental wellness. “One of the cornerstones of this commitment is helping lift girls up physically, emotionally, socially, and mentally so they can become the best versions of themselves and positively impact the communities around them,” she says. Read more about the programs available to our girls and volunteers in:
Op-Ed: Mental wellness helps Girl Scouts survive and thrive in the new normal.
