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Sandra A. Kenoff
President/Chief Executive Officer
Girl Scouts of Northern New Jersey
Sandra A. Kenoff is President/CEO of Girl Scouts of Northern New Jersey.
Sandra A. Kenoff has proudly served as President/CEO of Girl Scouts of Northern New Jersey (GSNNJ) since February 2022, leading the organization through transformational change focused on ensuring more girls across northern New Jersey can find their voice. Sandra joined GSNNJ in 2018 as Chief Development & Communications Officer and has been a key member of the executive leadership team, advancing the mission and values of Girl Scouting.
Sandra is committed to expanding belonging and impact, ensuring girls have access to innovative programs, resources, and facilities that prepare them for success in a rapidly evolving world. Under her leadership, GSNNJ has continued to invest in forward-thinking initiatives, including the DreamLab, designed to inspire exploration, creativity, and future-ready skills. She is passionate about helping girls navigate today’s landscape and achieve her full potential.
Before joining GSNNJ, Sandra served on the leadership team at the JCC of Central New Jersey and on two nonprofit boards. Earlier in her career, she built her business expertise through key account management roles at global advertising agencies including J. Walter Thompson, Foote, Cone & Belding, and Grey Advertising. She led marketing, advertising, and brand positioning for iconic brands such as Slim-Fast Foods, Campbell's Soup, Dannon Yogurt, Trident Gum, and V8. Her marketing expertise continues to have national impact through her service on Girl Scouts of the USA’s Marketing Advisory Committee.
Sandra serves as a Director-at-Large on the University of Pittsburgh Alumni Association Board of Directors and is a member of the Panther Club (Hail to Pitt!). She is also an advisory member for the NJ4S Bergen Hub, supporting students and families while helping address the youth mental health crisis. Sandra is one of NJBIZ’s 2025 Leading Women in Business Honorees and a 2023 graduate of the LEAD Morris program through the Morris County Chamber of Commerce. She is also a proud alumna of Alpha Epsilon Phi National Sorority and strongly believes in the power of sisterhood.
Sandra is a frequent speaker on nonprofit leadership and girl empowerment, championing bold influence and strategic investment in girls as the next generation of changemakers. In 2026, she was invited to speak at the United Nations Commission on the Status of Women, where she shared insights on empowering girls and advancing opportunities for future leaders.
In the News...
On June 5, 2026, northjersey.com Staff Writer Stephanie Noda attended the Grand Opening Ribbon Cutting Ceremony at our new Girl Scout DreamLab in Paramus. She interviewed President/CEO Sandra A. Kenoff for an article and quick tour video for social media. Her photographer captured many moments from the day.
Girls Scouts Open DreamLab in Paramus (Video)
Robots? Podcasts? See inside North Jersey Girl Scouts' new Dream Lab (Article)
Girl Scouts DreamLab opens a new location in Paramus (Photo Gallery)
On June 5, 2026, in its Real Estate section, NJ.com featured the opening of our Girl Scout DreamLab in Paramus, a 12,000-square-foot facility designed for hands-on programming in science, technology, creative arts, and more. President/CEO Sandra A. Kenoff provided details of the building process and the features and benefits of the facility for prospective community partners who might want to utilize the Girl Scout DreamLab.
On Monday, May 19, 2026, GSNNJ President/CEO Sandra A. Kenoff appeared on "Mornings with Ken Rosato" on ON NJ to discuss the vision behind the building of our Girl Scout DreamLab in Paramus and how the Girl Scout movement is evolving. She noted that the DreamLab is part of our efforts to expand opportunity, inclusion, and hands-on learning not only for girls, but for the community. The space, which opens to the public on June 6, 2026, is designed to inspire the next generation through STEM, creativity, and leadership. Check out this inspiring interview:
Mornings with Ken Rosato: Girl Scout DreamLab
Mornings with Ken Rosato: Girl Scout DreamLab
GSNNJ President/CEO Sandra A. Kenoff recently published (May 18, 2026) the article, "The Power of Integrative Leadership: Expanding How Leaders Define Value and Responsibility," in the Leader to Leader publication (Vol. 2026, No. 121) of the Frances Hesselbein Leadership Forum of the University of Pittsburgh School of Public and International Affairs. Reflecting on her own career, she notes, "Leadership formation rarely happens within the boundaries of one career path, but instead across the spaces in between."
The Power of Integrative Leadership: Expanding How Leaders Define Value and Responsibility
With the Grand Opening only a month away, NJBIZ interviewed President/CEO Sandra A. Kenoff for this in-depth article (May 4, 2026) about our Girl Scout DreamLab, which captured so much about this exciting project. Read more:
On April 28, 2026, GSNNJ President/CEO Sandra A. Kenoff and three Girl Scout Representatives to the Board, who are on the DreamLab Advisory Committee, were interviewed by ABC Eyewitness News regarding the upcoming opening of our Girl Scout DreamLab. View the broadcast coverage:
New hands-on learning facility for Girl Scouts opens in New Jersey
On April 6, 2026, The Ridgewood Blog reported that the Heart of Bergen County is about to get a major upgrade, and noted that President/CEO Sandra A. Kenoff emphasized that the upcoming Girl Scout DreamLab space is designed for “flexibility and robust experiences.” Scheduled to open in June 2026, the Girl Scout DreamLab will be the 12th of its kind in the nation and only the second in New Jersey. Paramus Mayor Chris DiPiazza, who recently toured the construction, called it a 'great spot for Girl Scouts across the region.'" Learn more:
Forget Just Cookies: Paramus is Getting a $3M High-Tech ‘DreamLab’ for Girl Scouts
GSNNJ President/CEO Sandra A. Kenoff gave Northjersey.com a sneak peek tour of the Girl Scout DreamLab during a March 25, 2026, visit, prior to its opening. "Ultimately, the DreamLab is intended as a hub for sisterhood," Sandra explained, adding that the center will offer a variety of labs, workspaces, meeting rooms and other multipurpose spaces to serve North Jersey's 19,000 Girl Scouts. Learn more:
NJ Girl Scouts building 'DreamLab' in Paramus. Here's a sneak peek.
On National Girl Scout Day (March 12, 2026, our 114th birthday) GSNNJ President/CEO Sandra A. Kenoff had the honor of speaking at the United Nations during the 70th Commission on the Status of Women. She joined government and business leaders from Taiwan, Hong Kong, and the United States for a panel discussion on Youth and Women: Power of Social Design for Change, where she shared her perspectives on youth empowerment and community based leadership.
On International Day of the Girl (Oct. 11, 2025), GSNNJ President/CEO Sandra A. Kenoff published the op ed piece, Investing in Girls Will Change the World (TAPinto Wayne, Paramus, and Sparta). She noted that on this day, "we join voices around the world to celebrate the potential of girls and to confront the barriers that still stand in their way. In my role as President/CEO of Girl Scouts of Northern New Jersey, I believe this is also an excellent time to reflect on the groundbreaking findings in The New Jersey Girl Report: Her Future in Focus.” Learn more:
New Jersey Business Magazine published the article, Inspiring Portraits of 14 Female Executives, (Sept. 16, 2025) which featured GSNNJ President/CEO Sandra A. Kenoff among the profiles of 14 successful women business leaders. The authors noted, "no matter what industry they work in, their biographical sketches and words of wisdom underscore the fact that they are role models for other working women who strive for successful careers in the Garden State." Read the article here:
In July 2025, GSNNJ President/CEO Sandra Kenoff was recognized as one of NJBIZ’s 2025 Leading Women in Business Honorees. The recipients of this award are professionals who have made a significant impact on business in New Jersey. Since stepping into her role in February 2022, Sandra has championed initiatives, such as the upcoming Girl Scout DreamLab in Paramus, that expand access to the Girl Scout Leadership Experience throughout northern New Jersey, deepen community partnerships, and prepare girls across the region to lead with courage, confidence, and character. Learn more (published July 3, 2025):
In an interview with Dennis C. Miller for the Visionary Leaders podcast (April 4, 2025), Sandra A. Kenoff, President and CEO of Girl Scouts of Northern New Jersey and Shanna Jafri, JD, Chair of the Board of Directors of Girl Scouts of Northern New Jersey, focused on The Importance of the Nonprofit CEO and Board Chair Relationship.
The Importance of the Nonprofit CEO and Board Chair Relationship
In honor of National Girl Scout Day (March 12, 2025), GSNNJ President/CEO Sandra A. Kenoff wrote the op-ed piece, "Accelerating Action: How Girl Scouts Are Leading the Next Generation of Changemakers." In it she celebrates our mission and invites our communities, businesses, and leaders to join us in the work of "investing in girls today for a stronger, more equitable world tomorrow." Read more of her inspiring article:
Accelerating Action: How Girl Scouts Are Leading the Next Generation of Changemakers
During Women's History Month (March 4, 2024), GSNNJ's President/CEO Sandra A. Kenoff discussed, "Leading with Heart: The Power of Authentic Women’s Leadership" in an interview with Authority Magazine. You can read the interview here:
Leading with Heart: Sandra Kenoff of Girl Scouts of Northern New Jersey On The Power of Authentic Women’s Leadership
In an inspiring podcast interview for "Your Future Starts Now" (March 3, 2024), our President/CEO Sandra A. Kenoff and host Gia Lacqua, a GSNNJ Board Member, discuss the importance of sisterhood, mentorship, and the evolution of women's empowerment in the business world. They delve into the progress made for women in business, opportunities that still exist, and the need for diverse leadership. Listen to the full episode on your favorite podcast platform or at the link below and join the movement towards rewriting the rules of success for high-achieving women.
The Power of Sisterhood: Empowering the Next Generation of Female Leaders
In an op-ed for TAPinto Wayne (Oct. 24, 2023), Sandra A. Kenoff, President/CEO of Girl Scouts of Northern New Jersey, announces some exciting plans for our council and discusses how they will transform Girl Scouting in northern New Jersey and bring the Girl Scout Leadership Experience to more girls. Read more about this good news:
Transforming Girl Scouting in Northern New Jersey
News12 New Jersey came out to Lake Rickabear Camp (July 28, 2023) to our Ribbon Cutting Ceremony opening the new Pickleball and Basketball courts, and celebrating the many recent upgrades made to the property. GSNNJ President/CEO Sandra A. Kenoff and our camp counselors were among those interviewed.
New Pickleball Facilities added to Kinnelon Girl Scout Camp
May is Menstrual Health Awareness Month, which includes Period Poverty Awareness Week. GSNNJ President/CEO Sandra Kenoff, along with community leaders from the YWCA Northern New Jersey and the Bergen County Food Security Task Force, hosted “Equity for All: Period!”—a virtual collaborative presentation (May 3, 2023) via Zoom.
View the recording on YouTube and learn about menstrual equity, the implications of period poverty in our community, and how you can take action. Hear from GSNNJ Girl Scouts about their Gold Award project work in this area and be inspired to lend your support by collecting supplies for Bergen County Food Pantries.
Equity for All: Period!
View the recording on YouTube and learn about menstrual equity, the implications of period poverty in our community, and how you can take action. Hear from GSNNJ Girl Scouts about their Gold Award project work in this area and be inspired to lend your support by collecting supplies for Bergen County Food Pantries.
Equity for All: Period!
GSNNJ President/CEO Sandra Kenoff was interviewed by Valley Bank for Women's History Month (April 6, 2023) about her personal career and path to Girl Scouts, and how the Girl Scout movement is serving today's girls in its mission. You can listen to the Valley Bank podcast here:
From Community to Cookies - What Valley and The Girl Scouts Have in Common
Our Girl Scout Birthday Party at American Dream mall (March 12, 2023) was so much fun! GSNNJ President/CEO Sandra Kenoff and our Media Girls spoke with Ali Reid of News 12 New Jersey about the event, our history, and the Girl Scout movement. Check out the news report:
111 years! Girl Scouts Celebrate Anniversary at American Dream Mall
Girl Scout Cadettes Madeline Dejager and Vera Murray and president and CEO of Girls Scouts of Northern New Jersey Sandra A. Kenoff discuss how the Girl Scouts sell cookies and why it’s important for people to buy them during a News12 New Jersey appearance with host Lauren Due. (Feb. 6, 2023)
News12 NJ Interview with Lauren Due
President/CEO Sandra A. Kenoff spoke with New Jersey 101.5 (Jan. 18, 2023), about our Girl Scout Cookie Program, the new Raspberry Rally flavor, and the life skills and business lessons girls learn in this financial literacy program. You can read the online version of her on-air interview on the New Jersey 101.5 website:
“Sister of the Thin Mint”: Girl Scouts’ New Cookie of the 2023 Season
GSNNJ President/CEO Sandra A. Kenoff, GSNNJ Media Girl Natalie, and fellow Girl Scout Gabby from Nassau County were interviewed by FOX Weather Channel (July 13, 2022), where they discussed some of Girl Scouts' new outdoor programming initiatives, including the Girl Scout Climate Challenge, Girl Scouts Love the Outdoors Challenge, and Girl Scouts Love State Parks Weekend. Check out these fun and informative programs:
Girl Scouts’ New Outdoor Programming Allows Girls to Benefit from Outdoor Experiences
In an op-ed for NJ Spotlight News (June 10, 2022), GSNNJ CEO Sandra Kenoff notes how Girl Scouts stays committed to educating girls about mental health challenges while providing support and resources to promote mental wellness. “One of the cornerstones of this commitment is helping lift girls up physically, emotionally, socially, and mentally so they can become the best versions of themselves and positively impact the communities around them,” she says. Read more about the programs available to our girls and volunteers in:
Op-Ed: Mental wellness helps Girl Scouts survive and thrive in the new normal.
