President and CEO

Sandra A. Kenoff is President/CEO of Girl Scouts of Northern New Jersey.

Sandra A. Kenoff has been the proud President/CEO of Girl Scouts of Northern New Jersey (GSNNJ) since February 2022 and has been leading the organization through transformational change with a focus on ensuring that more girls in northern New Jersey can "find their voice."  Kenoff joined GSNNJ in 2018 as the Chief Development & Communications Officer, and has been an integral member of the organization’s executive leadership team, working diligently to ensure the council upholds the mission and core values of Girl Scouting. 

Sandra is committed to increasing diversity, accessibility, and inclusion in Girl Scouting and to providing the best and most appropriate resources and facilities that will tap into the opportunities and meet the challenges of an advancing world. She is motivated to help each girl navigate today’s modern landscape and to achieve her life goals. 

Prior to joining Girl Scouts of Northern New Jersey, Sandra served on the leadership team at the JCC of Central New Jersey, and on two non-profit Boards.  Earlier in her career, Sandra honed her business skills through key account management roles at global advertising agencies such as J. Walter Thompson, Foote, Cone & Belding, and Grey Advertising leading marketing, advertising, and positioning for iconic brands including Slim-Fast Foods, Campbell's Soup, Dannon Yogurt, Trident gum, and V8.  Her marketing expertise is leveraged nationally as she currently serves on the Girl Scouts of the USA’s Marketing Advisory Committee.

As a graduate of the University of Pittsburgh, Sandra is an active member of the University of Pittsburgh Alumni Association, Panther Club, and the New Jersey Pitt Alumni Club.  She is also a passionate alumnae of Alpha Epsilon Phi Sorority. 

In a recent op-ed for TAPinto Wayne, Sandra A. Kenoff, President/CEO of Girl Scouts of Northern New Jersey, announces some exciting plans for our council and discusses how they will transform Girl Scouting in northern New Jersey and bring the Girl Scout Leadership Experience to more girls. Read more about this good news:

Transforming Girl Scouting in Northern New Jersey

In a recent op-ed for NJ Spotlight News, GSNNJ CEO Sandra Kenoff notes how Girl Scouts stays committed to educating girls about mental health challenges while providing support and resources to promote mental wellness. “One of the cornerstones of this commitment is helping lift girls up physically, emotionally, socially, and mentally so they can become the best versions of themselves and positively impact the communities around them,” she says. Read more about the programs available to our girls and volunteers in:

Op-Ed: Mental wellness helps Girl Scouts survive and thrive in the new normal.

GSNNJ President/CEO Sandra Kenoff was recently interviewed by Valley Bank for Women's History Month about her personal career and path to Girl Scouts, and how the Girl Scout movement is serving today's girls in its mission. You can listen to the podcast here:

From Community to Cookies - What Valley and The Girl Scouts Have in Common


May is Menstrual Health Awareness Month, which includes Period Poverty Awareness Week. GSNNJ President/CEO Sandra Kenoff, along with community leaders from the YWCA Northern New Jersey and the Bergen County Food Security Task Force, hosted “Equity for All: Period!”—a virtual collaborative presentation on May 3, 2023 via Zoom. View the recording on YouTube and learn about menstrual equity, the implications of period poverty in our community, and how you can take action. Hear from GSNNJ Girl Scouts about their Gold Award project work in this area and be inspired to lend your support by collecting supplies for Bergen County Food Pantries.

Equity for All: Period!